As the world moves towards digital transformation, companies are seeking out ways that they can enhance their online presence. One way is by adding an in-house seo package to help them improve their online visibility. This helps you boost website traffic and sales.
Seo is one of the most crucial aspects of running your business. Being able to tell search engine bots what content is ranking high on Google is extremely important, but many businesses have no idea where to start on this journey. To make things easier, we’ve created some guidance on how to choose the right seo package for you. We’ll go through these four areas so you can see which service will best suit your needs. Here’s what you should know before choosing an online marketing package:
Get professional advice before moving forward with any new contract or agreement
Having been working as an expert SEO consultant for more than half a decade, I’ve learned that SEO isn’t just something that you do once – it takes practice. It takes several months of intensive work with keyword research, and implementing strategies designed to increase page rankings.
A good SEO expert is someone who has worked extensively with clients for years, and there’s absolutely no reason why you shouldn’t consult with somebody who has been there, done that before. Remember, while SEO can be an essential part of running your small business as well as being a great asset at large enterprises, having a reputable SEO expert is worth your time and money if you want to succeed.
While starting with paid SEM campaigns may seem like a quick fix, it can also mean missing out on valuable organic search results. Instead, spend some time finding quality organic keywords that are relevant to your needs, and aim to build a long term relationship with the client. In doing so, you’ll not only get consistent quality results, but you’ll secure ongoing services that will last for many years – even after you’ve moved past the initial project.
With this in mind, don’t get wrapped up into thinking that creating an SEO package and then looking at conversion rates or average clicks per user is enough. Don’t let that stop you from investing in what’s really important to getting ahead in the game – long term growth.
Don’t fall into the trap of blindly outsourcing tasks
When it comes to managing projects and developing plans around SEO, remember that every client is different, and every situation is unique – but it doesn’t mean that you must take every task off your plate. If anything, it’s likely that your ideal person would need more help – it’s about finding those people that are most skilled at solving your particular problem.
Once you have a few proven experts in place, you can look to add another specialist to boost your efforts. When dealing with larger projects, it pays to outsource certain technical duties such as link building or domain management where your team can focus instead on other tasks, helping you to find the perfect niche for your brand.
Another great way to cut costs is to pay your contractors fewer hours rather than making them do the same amount of work as you. For example, perhaps you hire a freelancer who produces links for your site, but you only need to perform 10% of their workload, allowing you more time to dedicate. These kinds of savings can be a huge boon and ensure good ROI when choosing your first SEM package deal. Some providers offer hourly contracts, meaning that you’ll pay just for specific activity hours, whereas others offer fixed prices, meaning that you can set a price every month. Both of these options allow you to save on overhead and maximize your return on investment for each campaign.
It’s worth noting that some providers provide detailed reports on both cost and performance. This information covers pricing, tracking, metrics, as well as the pros and cons associated with hiring a person versus contracting a specialist freelancer. Having access to this kind of data makes it easier to decide whether you should go in with a cheap service on the basis of volume alone or invest in a higher quality vendor in order to reap the highest possible potential returns. Be wary of unqualified ‘gurus’ on social media, however. Take heed of comments and reviews – even the ones from friends on social media platforms.
They can be extremely misleading, especially if the company you’re researching is run by someone that has a reputation among users as a scammer. The biggest mistake that can cause serious damage is trying to learn everything you can about a provider without asking questions. When you investigate the legitimacy of the testimonials and feedback provided by previous customers, pay attention to details. Pay close attention to when a company started offering its services, what services it provides, and why those services were important to the customer, even if that means going back through old profiles to determine how much this specialist knows about the sector.
Always seek clarification from multiple sources: your own experience, the agency’s portfolio, references from past projects, etc. Look out for red flags, too. Are certain features/services provided by the provider redundant? Is there an excessive level of maintenance involved? Do you need specialized tools or special expertise for additional support? Does the company provide a warranty period after taking responsibility for any problems? By ensuring you understand what your competitors are providing, you’ll be better prepared to win your case over. Keep in mind that the final decision regarding which candidate to choose rests solely with you; the employer will not be responsible for giving you recommendations based on the opinion of another party.
Also keep in mind that agencies that provide SEO as a standalone service often lack the resources to create an effective and targeted program. Because they typically don’t have an extensive marketing infrastructure set-up, you might notice that your organic rankings suffer. Therefore, try to avoid partnering with agencies that don’t offer the full suite of services that would give you the most powerful and reliable results over the course of many successful campaigns.
The key takeaway on selecting the right provider for your requirements is that there is no shortage of excellent specialists. However, when you’re looking to engage with someone as experienced as yourself, there are a few things you need to bear in mind:
To maximize productivity, it’s important to delegate tasks if the job requires that much effort. Ideally, you would want to assign the majority of the work to someone else. However, if such tasks are beyond your capabilities, you should consider delegating them to someone else that provides more advanced skills or knowledge.
It could be a relative with a similar skill set, or a partner whose work is less demanding, or it could be someone on staff in the same location – if you can afford it. Whatever method you adopt, always ask yourself who will be delegated the responsibilities, and make sure to explain the scope of the project clearly to them. Even if it seems straightforward, it’s still helpful to get someone else’s approval before proceeding. Try to reduce the number of decisions you make so that you can delegate the work to someone else, or make sure that the decision is made with sufficient clarity to prevent miscommunication later down the line.
If you need assistance with your ecommerce marketing, you can contact Matebiz.