The 7 Most Important Ranking Factors in Google

Did you know that there are over 200 ranking factors in Google? And that’s just the publicly known ones! No one knows the exact algorithm that Google uses to rank websites, but we do know a few things that definitely matter. In this blog post, we will discuss the 7 most important ranking factors in Google. These are the factors that you need to focus on if you want your website to rank high in search results. Keep reading to learn more!


According to SEO Malaysia, backlinks are one of the most important ranking factors in Google. They are also one of the most misunderstood and abused ranking factors. A backlink is simply a link from one website to another. Google looks at backlinks as votes of confidence. The more backlinks you have, the more confident Google is that your website is relevant and authoritative. However, not all backlinks are created equal. Google specifically looks at the quality of the websites that are linking to you. If you have a lot of low-quality links, your rankings will suffer. On the other hand, if you have a few high-quality links, your rankings will improve. Therefore, it is important to focus on building high-quality backlinks from websites that are relevant to your niche.


In recent years, there has been a lot of discussion about the role of relevance in search engine ranking algorithms. Relevance refers to how well a given piece of content meets the needs of the person who is searching for it. For example, a relevant article about car maintenance would be more likely to appear high in the search results for “car repair” than an article about dog breeds. Google has consistently stated that relevance is one of the most important factors in its algorithm. This means that, when determining which results to show for a given query, Google will give preference to those pieces of content that are most relevant to the user’s needs. As such, relevance should be one of the key considerations for any website that is looking to rank highly in Google’s search results.


When it comes to ranking factors, freshness is also one of the most important. Google regularly updates its algorithms to ensure that its results are as relevant and up-to-date as possible. As a result, websites that regularly publish new content are more likely to rank higher than those that don’t. This is especially true for news-related searches, where users are looking for the most recent information on a given topic. However, even if your website doesn’t deal with current events, it’s still important to keep your content fresh. Regularly publishing new articles, blog posts, or product descriptions can help to increase your traffic and improve your search engine ranking.


HTTPS is a secure protocol that is used to encrypt communication between a website and a user’s browser. It is an important ranking factor in Google, and it is also used by other search engines. HTTPS is important because it helps to protect users’ information from being intercepted by third parties. It also helps to ensure that websites are not being spoofed or phished. In addition, HTTPS can help to improve website performance. This is because the encryption process can reduce the amount of data that needs to be transferred between the server and the client. As a result, HTTPS can help to improve page load times and reduce bandwidth usage. Overall, HTTPS is an important ranking factor in Google and it can also help to improve website performance.


Mobile-friendliness is an important ranking factor in Google. This means that if your website is not mobile-friendly, it is likely that your website will not rank as highly in search results as a website that is mobile-friendly. There are a number of factors that go into making a website mobile-friendly, including the design of the website, the use of responsive design, and the use of mobile-specific features. In order to ensure that your website is mobile-friendly, it is important to work with a web designer or developer who understands how to create a responsive design. Additionally, it is important to test your website on multiple devices to ensure that it functions properly on all screen sizes. By taking these steps, you can help ensure that your website is mobile-friendly and ranks highly in Google search results.

Page Speed

If you want your website to rank well in Google, you need to pay attention to page speed. Page speed is the amount of time it takes for a web page to load, and it’s one of the most important ranking factors in Google’s search algorithm. A slow website can frustrate users and cause them to leave before they’ve had a chance to explore your content. Additionally, Google has stated that they prefer websites that load quickly, and they’re more likely to rank those websites higher in their search results. There are a number of ways to improve your page speed, including optimizing images, using caching, and minifying code. By taking the time to improve your page speed, you can give your website a major boost in search rankings.

Intrusive Interstitials

Intrusive interstitials are web page elements that cover up a significant amount of content, making it difficult for users to see the content they are trying to access. This can include pop-ups, overlays, and full-screen modals. While these elements can be useful in some cases – for example, if you want to prompt users to sign up for a newsletter – they can also be very intrusive and cause users to leave your site without taking the desired action. As a result, intrusive interstitials have become one of the most important ranking factors in Google. If your site contains these elements, it is likely that your rankings will suffer. To avoid this, be sure to use intrusive interstitials sparingly and only when they are absolutely necessary.

Final Thought

These are just some of the most important ranking factors in Google, but there are many others that can affect your search engine rankings. If you want to improve your search engine rankings, it’s important to keep up with the latest changes and trends in SEO. Additionally, it’s important to create content that is unique, relevant, and engaging. By following best practices, you can help to ensure that your website is optimized for Google and ranks highly in search engine results.

This article is posted on Yourtrc.

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