Using mailchimp for your marketing needs is a great way to make sure that your emails are reaching the people you want to reach. It allows you to send out campaigns, integrate with other e-commerce tools, track engagement, and unsubscribe inactive subscribers.
Create email campaigns
Whether you are sending email campaigns to your existing list or creating a new one, Mailchimp can help you send the right message to the right people at the right time. The software allows you to create new campaigns, schedule them, customize the content and track results. By using Mailchimp, you can reach a wider audience and increase your conversion rate.
Mailchimp allows you to create email campaigns by importing your own templates or by using their templates. There are several templates to choose from, including basic, layout and theme templates. All of them contain formatting features such as headings and text sizes, as well as spacing. By dragging and dropping content, you can create new layouts.
Mailchimp is also helpful in educating users on how to make effective email campaigns. They have a Reports feature that will show you the number of clicks your email received, the amount of time users spent on your emails, and how well they engaged with your content. It also provides tools for testing your emails before sending them.
You can also create custom merge tags, which insert the contact information of your subscribers into your emails. These tags can be customized, and you can even define your own. You will have to make sure each merge tag has a value for each subscriber.
Mailchimp also includes a number of pre-built templates for you to use. These templates are available for both Basic and Premium plans. You can also create custom templates. This allows you to customize the layout of your emails, and you can reuse a template from a previous campaign.
Mailchimp also includes social features, including Social Cards, which enable users to share their email campaign on Facebook, Twitter and Pinterest. When someone shares your post, the link to your campaign will appear.
Track audience engagement
Using Mailchimp, you can track audience engagement and find out who you are talking to. This helps you better understand your customers. You can also launch campaigns based on this data.
The Mailchimp audience dashboard provides a consolidated view of your contact data. It also allows you to identify trends in your email marketing efforts. This helps you keep an eye on your metrics and make better marketing decisions. You can also find out who your subscribers are by seeing how they interact with your content. It is important to track your audience engagement because it can affect how effective your email marketing campaigns are.
The stats overview page gives you a summary of your audience’s activity and performance. You can view your average open rates, click rates, and unsubscribe rates. This page also shows you how your subscribers perform over time.
The audience growth section shows you how many new subscribers you’ve added to your email campaign. This can help you attribute your conversions to the right channels. This section also shows you the most effective methods of collecting new contacts.
The audience performance section provides a summary of how your subscribers are engaging with your emails. You can see how many clicks your subscribers have made, how many opened your emails, and how many clicked on your CTA button. You can also see your subscribers’ age range and predicted gender. This information is helpful when you’re planning a new campaign.
The Mailchimp audience dashboard gives you actionable information that can be used to launch more effective campaigns. This helps you make the most of your customer data. You can also use this information to build better relationships with your subscribers.
Create automation workflows
Using Mailchimp’s marketing automation feature, you can set up and customize workflows. This feature helps you to target the right people at the right time. Using the triggers in a workflow, you can send relevant messages to increase your conversions.
A workflow is an automated series of emails. It can include custom email templates, if-then triggers, and conditional logic. It can be used to schedule emails, send notifications, and remove contacts from your list. This feature is also great for changing contact property values and updating contact lifecycle stages. Creating a workflow will improve productivity and help you use your skills better.
You can use Mailchimp’s workflows to automatically publish ads, publish content, and sync data between different platforms. They also offer a customer journey mapping tool to visualize triggers. Creating automation workflows can help you improve customer retention and increase your ROI.
A workflow can also be used to send abandoned cart emails when a buyer exits a page without making a purchase. You can use Mailchimp to automatically send a reminder to users that haven’t completed an order in a set amount of time. This can help reduce abandoned carts and increase average order values.
You can create automation workflows in Mailchimp using the Create Assistant. This feature is available on all paid MailChimp accounts. It’s easy to create a custom automation. You can decide the days of the week and the timeframe for sending automated emails. You can also preview email templates to check how they look before you send them.
You can also add subscribers to a workflow by providing a URL. You can add subscribers to the workflow based on their activity in your campaign. This can include subscribers who have downloaded content, opened a campaign, purchased a product, or subscribed to your marketing. You can also create a workflow for sending re-engagement emails to users who haven’t interacted with an email in a set amount of time.
Integrate with e-commerce tools
e-commerce tools are pieces of software that help online stores run smoothly and help customers find what they are looking for. These tools help online stores grow and stand out from the competition. They save time, resources and provide a better experience for customers.
MailChimp Ecommerce integrates with a variety of e-commerce platforms. These integrations allow store owners to send customized emails to their customers. They also help increase revenue and conversion rates. Some of the e-commerce features MailChimp provides include product recommendations, order notifications, abandoned cart automations, and follow-ups.
Mailchimp also offers segmentation tools that help increase click rates and improve overall open rates. This segmentation allows businesses to target customers with personalized messages and product recommendations.
Mailchimp eCommerce integrations allow you to send transactional emails to customers from your online store. They also help you to strengthen relationships with existing customers.
Mailchimp’s integrations with BigCommerce are free. The integration allows you to add your BigCommerce customers to the Mailchimp audience. Mailchimp then sends targeted email campaigns to your customers. It also helps you track and analyze your campaign’s ROI.
Mailchimp has also expanded its commerce features to include appointment booking service and built-in commerce features. Mailchimp is now offering online stores for small businesses. These eCommerce integrations help you avoid double-entry and are a good way to send transactional emails.
MailChimp also offers a variety of guides for its e-commerce features. They include case studies and tutorials to help you build a successful email marketing campaign. You can also check out the Integration details page for more details on how to connect your website to Mailchimp.
MailChimp Ecommerce integrates directly with Pipedrive, which helps you save time by not having to manually enter information into multiple places. Pipedrive also helps you analyze data and improve your sales process.
Unsubscribe inactive subscribers
Getting rid of inactive subscribers can save you $200 or more a month. Mailchimp has a great set of tools to help you clean your email list. They also help you prevent unsubscribes and spam complaints.
Mailchimp allows you to segment your inactive subscribers into different groups. For example, you can send a re-engagement campaign to people who have not opened an email in three months.
This type of campaign is a great way to reengage subscribers. Re-engagement campaigns can include survey questions, coupons, freebies, and more. These types of emails will be effective if they include relevant content.
Mailchimp has a built-in way to find subscribers who have not opened an email in the last three months. This type of segmentation can also increase the open rate on future emails. In addition to identifying inactive subscribers, you can re-engage those who have opened one or more emails in the past.
The most effective re-engagement strategy is tailored to your industry and brand. For example, if you run an insurance brokerage, your best bet may be to send an email with a discount code.
Mailchimp is one of the few email marketing platforms that allows you to send a re-engagement campaign to inactive subscribers. A successful re-engagement campaign should include a relevant link to your website or social media channels, as well as some sort of freebie.
The most effective re-engagement campaign is likely to require a bit of luck. But you can keep your re-engagement campaign afloat by sending a variety of relevant emails over time.
Keeping your list in tip-top shape is key to keeping your subscribers interested. Mailchimp makes it easy to unsubscribe inactive subscribers.